The first CEWP PI Business and Innovation Event was held at the IE Expo in Shanghai on May 4th.
On number of leading European Companies such as Veolia, Sues and Ecolab shared their business experiences with the audience on how to successfully operate at Chinese water market. Together with a numbers of up and coming European SME the speakers gave their view on how to overcome the market access for European companies. In both the company sessions and the panel discussions the key driver was the vast and expanding market opportunities and success factor was adaption, innovation and a high quality product. The major challenges facing EU business was seen as finding the right partners, financing the entry to the market, strategic choices in a vast market and adaption to local requirements.
The recent market development has shown that major companies such as Veolia and Suez held a market leading position a decade ago in China, now local companies have developed comparable technical and management capability and have greater access to finance and political support so are harder to compete against.
This report summarises the workshop and its main findings.
Download the program here.
Family photo of the Speakers and Chairs from the CEWP Workshop in Shanghai
(Main picture: www.ie-expo.com/review/Gallery)